Building support for a worthy cause that positively affects a community is something that brings everyone together. Your company organizing a charity event is a great way to do amazing things for the less fortunate, whether it is building a playground for differently abled children or a shelter for the homeless. However, such events are worth so much more than the money they raise. While that may be the bottom line, there are a slew of other benefits that these events provide. Here are some of them:

1.Building camaraderie

The best way to encourage your network to give is to share the goal of the event rather than your own. When your employees or clients take part in the process, they feel more personally committed to the goal(s). Involving events and volunteer work that requires everyone to work together can help build camaraderie among those involved.

2.Increasing your network of well-wishers and supporters

One of the most important benefits of charity or fundraising events is that they provide an opportunity for you to expand your network of well-wishers and supporters. You may not be able to directly solicit your employees’ or clients’ family members or acquaintances to support your cause, but you can definitely ask them to attend the event, which will encourage them to support your cause.

3.Improving donor engagement

Donors can sometimes be creatures of habit. They tend to pay the same amount for the same cause every year. Make no mistake- they are passionate about what they do. However, with the many causes that they probably donate to, paying special attention to one can be difficult. Charity events are a great way to engage your donors more and make them true supporters of your cause.

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