Forbes once ranked event planning as one of the most stressful jobs in the world. It wasn’t entirely wrong! Planning an event, especially a corporate event can truly be a challenge. It is a delicate balancing act of organizing and strategizing, with a lot at risk. One small mistake can snowball into a disaster, and when that happens, you are answerable to the stakeholders.
If you have a corporate event on the horizon, read on to find out some of the most common mistakes made during corporate event planning and how you can avoid them:
1. Not having a defined goal
Defined goals and objectives are the first things that you need to decide on, without which your event planning process will be like a ship without a rudder. A proper understanding of what your business will achieve from the event will guide you and your team through it all.
2. Not knowing what your attendees want
If you have any assumptions about what your event attendees want, bear in mind that they may be completely wrong. If you want your event to be engaging and successful, you need to get into their shoes and then scrutinize your agenda. Your mindset needs to shift from that of the event planner to that of an attendee to be able to understand what matters to them the most.
3. Poor management
Poor management on the day of the event will be noticeable and will definitely not leave a good impression on your audience. Starting from the venue to food to entertainment, you need to indulge in meticulous planning to ensure that nothing goes wrong. Make sure that the event is not understaffed or that the guests are attended to at all times.
4. Not having a plan B
Are you prepared for the unexpected? Do you have a plan to handle last-minute issues? You should have a plan B in place to handle negative situations, or maybe even a plan C. During the early stages of the planning process, try to think of everything that has the potential to go wrong and make the necessary backup plans.
Avoiding these mistakes will ensure that your attendees experience nothing but a memorable and exceptional event.
Get in touch with us to get the right entertainment for your corporate event! We are the largest resource of professional entertainment services in the South Eastern U.S. Feel free to call or email us for a no-obligation quote on your next event.